Unsuspecting companies may at times underestimate the impact of cross-cultural awareness in business dealings. But it could appear in the form of delayed or abandoned projects, misunderstood communications, frustrated employees and a loss of business and reputation.  The costs of cultural myopia and the inability to adjust can be staggering.

By definition, cross-cultural awareness means not only becoming culturally fluent in other cultures but also having a solid understanding of your own culture.

Elements of our programme:

• Gain an understanding of cross-cultural differences
• Develop ways to improve inter-company communications
• Impact of cultural differences on social and business development
• Understand business and social etiquette & protocol
• Understand how people in different cultures view each other